New Year, New Start right?
- Perhaps you are struggling with marketing and finding clients, or at least clients who value your services and happy to pay your prices.
- The clients that you do have treat you as if you are a glorified data entry clerk. They don’t appreciate all that you do. And, to be honest, you aren’t making the kind of money you need to live the lifestyle you want.
- On top of all of that, you are finding it hard to get to grips with pricing! Oh the flippin pricing dramas, hourly vs value, fixed vs menu, too much information, which one is best? I know how you feel, because for years I have messed about with pricing, but there is so much more to this than the price. There is a whole lot of money mindset work needed for this before you can implement a pricing strategy. Pricing is a very personal thing. We all have different goals, lifestyles and dreams so how we price will be determined by this stuff too.
Reality is: right now, you have two options to achieve those business goals and dreams:
Option #1: Continue doing what you have been doing.
Option #2: Evolve.
Business Lesson #1: If you want your business to flourish, you must be willing to evolve. Much like the theory of evolution – adaptation is necessary for survival.
Go ahead….I have a little worksheet to help you do this. Click here to download it.
Remember: You started this business to have freedom right?
You want freedom to spend time with your loved ones doing things that bring you joy. But I bet this business has had you down at times. Some of those times probably lasted longer than others. Maybe there have been times when you felt like throwing in the towel and felt like having a regular 9-5 job would be better. Let’s be honest, you know that if you don’t get it together sooner rather than later, that just may be what you end up doing. You know that you need to do something, but you just don’t know where to start.
I’ll let you in on a little secret. The one piece of knowledge that makes all the difference.
Humans are social beings who crave connections and relationships.
There. I said it.
If you think this is too simplified, I promise you that it’s not. This fact is what has helped many businesses become successful. These businesses realise that humans want to connect. They want two-way streets of communication. They want to see to understand and then be understood. They want you to listen and for you to tell them what they need to hear.
Business Lesson #2: To build a successful business, you must master the art of building relationships.
If you want to set yourself apart from the robots, you must show your clients that you have something of added value to offer. Something that the robots cannot give. It’s time to ditch the traditional bookkeeping methods, join forces with the robots, and become a relationship-building pro!
Allow the robots to do what they do best.
While the robots do their thing behind the scenes, you can take on more of an advisory role. That is how you can add the most value and is what will be the key to building those long-lasting relationships with your clients.
Business Lesson# 3: Having a mentor who has been where you are AND gotten to where you want to be can help you cross that finish line.
Why do you need coaching?
Listen, I know all the reasons you can come up with for not hiring a coach. I’ve used those reasons myself when faced with decisions that were big and scary. I can’t say that they are excuses or call their validity into question. That would be assumptive of me. What I can say, though, is that just because you can do something on your own doesn’t mean that you must or that you should.
I also know how it feels to wonder if maybe you should just stick it out doing what you are doing. I mean, if you keep doing it SURELY you will eventually get where you are going. Right? The reality, though, is that sometimes the way you are doing things isn’t the best way and continuing to do things that way can work against you.
I would love to be part of your journey and to help you walk across that finish line with a smile on your face and both fists raised in triumph.
Here is my vision for you…